I get this all the time in networking groups when I mention what I do. Where should I build my website? Have you heard of Wix? I heard an ad about Squarespace, how does that work? What about WordPress?
It’s so common I have a script now. They almost always want to know where they should put their website together. I joke, “I work a lot with WordPress, I just like having more control over my sites. They’re all good, but how techy are you?”
I break it down into these four and explain it in terms of which is best for an entrepreneur that doesn’t have a lot of time to work on a website, and might not always remember to keep it secure and updated.
- Wix/Squarespace (Tie)
Breaking it down: Which one is better for a busy entrepreneur?
Wix and Squarespace
Wix and Squarespace are great options, especially for people who glaze over when they hear the word “code”. They’re simple to use, they have a lot of features, and they’re pretty fast.
I lean a little towards Squarespace. If you ever disagree with their policies, or if they raise their rates prohibitively, or they go out of business, there’s no way to move a Wix website somewhere else. It has to be built all over again from the beginning.
Note: While you can move a Squarespace website, it is definitely a project and should probably be done by a professional.
WordPress and Hosted WordPress
WordPress is a great option, and I recommend it to my customers regularly. It’s mostly easy to use if you use something like Elementor to build your pages. Here, you get the choice of where you put it, and where you move the website to if you ever need to. You still have to worry about security, hosting, and some other techy stuff.
There are also some companies that provide hosted WordPress solutions, like Dreamhost. These are a middle-ground between services like Squarespace and Wix, and give you the best of both worlds if you don’t want to deal with managing it once the website has been built.
They often provide the software that you’ll use to build and design the website. They troubleshoot it if it goes down. They protect the site from security risks and handle updating and backing up the site. You can still usually relocate your website if you have to and it’s far easier than one hosted on Squarespace, for instance. If someone is looking for just a website and they want to forget about it, this is what I recommend.
Drupal is a website platform for business owners and companies that want a very high level of control and feel comfortable with HTML, CSS and other website coding languages. It’s a great platform. It really isn’t a great option for the tech illiterate though.
If you’re curious, CodeKarate offers a 30-day course on Drupal basics that takes about 30 minutes a day. It’s completely learnable, but that’s a fifteen-hour commitment to learning just the basics. It’s pretty similar to WordPress from a practical point of view once you’re used to it though, and it’s “open source”, meaning it’s pretty easy to go in and modify any part of how it works. Assuming you know how to code.
Most entrepreneurs I’ve worked with haven’t had a lot of spare time, so it’s not usually my go-to platform unless there’s a technological reason to do it and I’m managing their site and hosting afterward.
Do you have questions about setting up your own website, or need someone to come in and take over a project because you’re not happy with the results you’re getting? Contact us today.